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Analysis · Ireland

Irish-language content on global platforms: quota ambition vs audience reality

Irish-language cinema has had a decade that policy documents now treat as a turning point: An Cailín Ciúin at the Oscars, Kneecap on the festival and BAFTA circ…

3 days ago · 7 min read · By MSMN Newsroom

Analysis · Europe

Subtitle culture: how Irish and European viewers actually read the screen

Subtitle culture: how Irish and European viewers actually read the screen A European film in an Irish living room is often a reading event. The image is French,…

3 days ago · 7 min read · By MSMN Newsroom

Analysis · Ireland

Dublin vs regional Ireland: where screen jobs actually sit

Ask where Ireland’s screen industry “is” and the postcard answer is the whole island: cliffs, Gaeltacht roads, a Limerick sound stage, a Galway producer’s offic…

3 days ago · 7 min read · By MSMN Newsroom

Analysis · Ireland

Ireland’s documentary boom and the European festival-to-living-room path

Ireland’s documentary boom and the European festival-to-living-room path A European living room now treats non-fiction as a default genre. True-crime series, ce…

4 days ago · 7 min read · By MSMN Newsroom

Analysis · Ireland

How Irish drama travels on European streamers after the first hit

A first Irish drama hit on a European streamer can feel like a door kicked open: a Dublin family feud on Netflix, a Sally Rooney adaptation on Hulu and BBC iPla…

4 days ago · 7 min read · By MSMN Newsroom

Analysis · Europe

Locarno, Berlin and Cannes: the buyer map Irish films actually travel

Locarno, Berlin and Cannes: the buyer map Irish films actually travel A European viewer meets an Irish film as a title. The industry meets it as a calendar. Feb…

4 days ago · 7 min read · By MSMN Newsroom

Analysis · Europe

The 2026 AVMSD review: what could change for European (and Irish) viewers

The 2026 AVMSD review: what could change for European (and Irish) viewers The Audiovisual Media Services Directive is the quiet operating system of European tel…

4 days ago · 7 min read · By MSMN Newsroom

Analysis · Europe

Arthouse versus the algorithm: how Irish and European films still get chosen

Arthouse versus the algorithm: how Irish and European films still get chosen MSMN’s discovery piece asked why Irish production records are not the same as audie…

4 days ago · 8 min read · By MSMN Newsroom

Analysis · Ireland

Section 481 explained: Ireland’s 32% screen credit — and the 40% VFX uplift

Section 481 explained: Ireland’s 32% screen credit — and the 40% VFX uplift European viewers who finish an Irish-backed drama, a Cartoon Saloon feature or a ser…

4 days ago · 7 min read · By MSMN Newsroom

Analysis · Ireland

Irish live venues, collecting societies, and the Brexit touring bill

Irish live venues, collecting societies, and the Brexit touring bill MSMN has already filed the festival half of Irish live music: IMRO’s billion-euro habit, fi…

4 days ago · 7 min read · By MSMN Newsroom

Analysis · Ireland

Ireland’s European Works levy: the optional ‘Netflix tax’ that is still not live

Ireland’s European Works levy: the optional ‘Netflix tax’ that is still not live If you pay for a streamer in Cork or catch-up in Galway, you already live insid…

4 days ago · 7 min read · By MSMN Newsroom

Analysis · Ireland

What Coimisiún na Meán’s European works VOD rules mean for Irish viewers

Open a catch-up app after the news, or scroll a subscription catalogue in Cork or Drogheda, and the interface still feels like a private living-room choice. In…

5 days ago · 7 min read · By MSMN Newsroom